The main distribution is through specialised chains, representing a 33.5% market share in France in 2010 (+0.8%). They are followed by independent shops (19.9% of the market share), which have decreased by 1.1 points. The share of specialised stores remained stable in 2010 (10.7%), followed by the large hypermarkets with a 6.1% market share. The two channels with increasing sales are the large stores and sports stores with respectively 5.7% and 4.7% of the market share.
We must not forget the real winner: Internet. On-line sales of women’s ready-to-wear reached 9% in 2010. Mail order companies have the biggest share in this sector (they have 55% of the total on-line sales), but they are faced with considerable competition from the traditional fashion players that are developing their own sites, such as Zara, or from pure players making private sales, or Ebay. Numerous brands and stores are therefore trying to conquer female consumers by using tools such as smartphones or tablet computers. On Facebook, dozens of fashion and luxury brands can be found amongst the top 20 brands that have the most ‘friends’.
More info in ‘Le Journal du Textile’ 1st March 2011