Boom of the M-commerce in Europe
10 August 2012 by Véronique Revet ServettazResearch company, Forrester, recently made a report about the sales and expected growth of M-commerce in the European market.
Last year, European M-commerce total spending was approximately €1.7 billion, and that amount is expected to grow by 1,100% by the year 2017. In five years time, Forrester believes that Europeans will be spending as much as €19.2 billion, which will make up for 6.2% of all online sales in Europe, against 1% today.
More information on Fashion Daily News n° 673-374 / 23-07-2012 / Page 23 & on
