With the sales season starting, it’s really the ability of the fashion industry to rebound which is at stake.
Some invoices of the season will only be paid if the cash goes from consumers’ wallet to the retailer cash register and then from the retailer to the brand bank account. 2009 is indeed a year to forget for many retailers and their suppliers, the fashion brands. 2010 seems to be starting under better auspicious, despite the unresolved economic problems and rising unemployment.
In order to enjoy 2010 and forget 2009, everyone must regain confidence, not just for one year, but for the future. Facing this harsh reality, there are optimistic and pessimistic people. Reality doesn’t change, but optimists live better because they accept reality as it is and they see every challenge as an opportunity, while the pessimists are more inclined to see only difficulties in upcoming opportunities. Let’s be optimistic for the future. FDI Logbox teams are here to help to convert each of the current challenges into opportunities for our customers.