• to increase their international sales,
• to develop their distribution channels accordingly,
• to manage a shorter product cycle and multiple sourcing partners,
• to increase their efforts in order to keep the retailer faithful,
• to focus on their brands management, competitive positioning and image

They are also concerned with a lot of other issues such as :

• organizing their supply chain, their financing,
• lowering the inventory and costs associated,
• shortening the supply lead time,
• selecting their customers, especially abroad
• optimizing and securing their payments.

Although, their resources are limited and their needs are foremost to concentrate on what will bring the most competitive advantage and market share gains.

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